Green Field Watchmen 大米包装 by Peng Guozhi

Green Field Watchmen 大米包装 by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2024

Green Field Watchmen 大米包装

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award 银奖 Winner in 包装 Category

32,144

Verified Award Winner

Verify Award Status for #159138

View at A' Design Award Press Release Award Badge

Colors

The Design

About Green Field Watchmen 大米包装

这一系列生态大米的包装设计同样植根于深刻的战略洞察。随着中国经济的快速发展,中国消费者在购买大米时最看重安全与口感。团队注意到,生态大米品牌大多只强调安全,却未能认识到"更好吃"这一更具价值的卖点,因而将品牌命名为"绿野守望者"。团队着力突出"生态大米更美味"的销售主张,并将其贯穿于该系列作品的创作之中。

The Recognition

About the A' Design Award 银奖

Green Field Watchmen 大米包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Green Field Watchmen 大米包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Green Field Watchmen 大米包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Dimensions & Packaging: Width 245mm xDepth 90mm x Height 340mm
Tags: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Production Technology: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Design Challenge: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Research: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Inspiration: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Project Duration: October 2023,launched in Hangzhou, China.
Operation Flow: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Team Members: Peng GuoZhi