Bedtime Story 精品巧克力包装 by Xi Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award 银奖 in 包装设计 Competition Category.
银包装· 2024
Bedtime Story 精品巧克力包装
by Xi Yang
Client: Amovo
A' Design Award 银奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #159310The Design
About Bedtime Story 精品巧克力包装
这是一款美食级巧克力系列的包装设计。外盒上的图形暗示了每种巧克力口味的独特味觉体验：或闪耀、或活泼，或神秘而奇特。与大多数使用直观食物图案作为视觉元素来表现产品风味的巧克力包装不同，该系列通过富有故事感的奇特图形，传达了味觉带来的丰富联想和情感变化。
The Recognition
About the A' Design Award 银奖
Bedtime Story 精品巧克力包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Bedtime Story 精品巧克力包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Bedtime Story 精品巧克力包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
- Dimensions & Packaging
- 19X7X4.5CM
- Tags
- Chocolate, Gourmet Chocolate
- Production Technology
- The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
- Inspiration
- Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
- Project Duration
- The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.
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