Randle 苏打水 by Bo Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2024

Randle 苏打水

by Bo Yang

Client: Beijing Bofly Design Co.,ltd.

A' Design Award 铁奖 Winner in 包装 Category

15,815

Verified Award Winner

Verify Award Status for #159337

View at A' Design Award Press Release Award Badge

Colors

The Design

About Randle 苏打水

这款包装设计创意表现了人们戴着耳机享受音乐的场景，传递出年轻、时尚、健康与愉悦的感觉，迎合了年轻群体的消费心理。苏打水能够平衡人体酸碱度，达到健康目标。图案设计将人物的圆形身体和头部叠加呈现，表达了平衡的概念。英文"Soda"的创意设计中，字母A支撑着其他三个字母，犹如平衡表演，既富有趣味性又直观地传达了酸碱平衡的理念。

The Recognition

About the A' Design Award 铁奖

Randle 苏打水是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Randle 苏打水将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Randle 苏打水因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for SODA, with the letter
Dimensions & Packaging: 65mm*65mm*120mm
Tags: Soda water packaging design,Can packaging design
Production Technology: Conventional aluminum beverage can
Design Challenge: How to effectively use visuals to express product positioning and characteristics, indeed, I've brainstormed many drafts.
Inspiration: A good packaging should stimulate the imagination of consumers. I hope this packaging can evoke memories of a happy moment for the consumer, such as when I enjoy my favorite drink while listening to music, I feel happy. The creativity stems from this.
Project Duration: The project started in November 2023 in Beijing and finished in February 2024 in Beijing.
Operation Flow: Firstly, the vibrant colors of the packaging immediately catch people's attention. Secondly, creative and storytelling visuals evoke the wonderful experience of drinking this soda. Therefore, this packaging can engage potential buyers both visually and imaginatively.
Team Members: Bo Yang