Mirinda Global Refresh 饮料包装 by PepsiCo Design and Innovation

Mirinda Global Refresh 饮料包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2024

Mirinda Global Refresh 饮料包装

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award 铁奖 Winner in 包装 Category

22,374

Verified Award Winner

Verify Award Status for #159631

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Global Refresh 饮料包装

美年达全球焕新是为一个碳酸饮料品牌打造的饮料包装设计。该包装为品牌在碳酸软饮品类中确立了鲜明焕新且与众不同的视觉主张。其视觉语言充满活力、现代而富有创意，专为年轻、数字化且高度视觉化的消费群体的审美偏好而开发。设计同时延续了品牌不断推出新奇果味口味的传统。全新的外观旨在提升品牌知名度，助力品牌在当前市场中脱颖而出。

The Recognition

About the A' Design Award 铁奖

Mirinda Global Refresh 饮料包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Mirinda Global Refresh 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Mirinda Global Refresh 饮料包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Inspiration: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Read the Press Release