银 包装 · 2024
Pepsi Big Football Event LTO 饮料包装
by PepsiCo Design and Innovation
- A' Design Award 银奖 2024 in 包装
- CLIENT: PepsiCo
- Estimated Number of Design Views: 118,111
- Verification code 41F3011DA2 · Verify this award
Colors
About Pepsi Big Football Event LTO 饮料包装
百事大型足球赛事限时特别版是为2022年在卡塔尔举办的大型足球赛事打造的限时发售饮料包装设计。包装上呈现了来自不同国家的真实球迷照片,捕捉他们在比赛中迸发的狂热喜悦。图像经过绘画滤镜处理,既呼应球迷彩绘脸部的助威传统,又赋予画面艺术化的观感。与之匹配的主视觉与动态影像延续了同一套图形语言。其用意在于在赛事期间将品牌与当地足球球迷紧密联结。
About the A' Design Award 银奖
Pepsi Big Football Event LTO 饮料包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Pepsi Big Football Event LTO 饮料包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Pepsi Big Football Event LTO 饮料包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Press Kit
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
