Equia Keto Line 包装形象设计 by Joumana Maalouf

Equia Keto Line 包装形象设计 by Joumana Maalouf is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2024

Equia Keto Line 包装形象设计

by Joumana Maalouf

Client: Colorcode Creative Agency

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #159746

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Equia Keto Line 包装形象设计

Equia Keto系列将传统与现代风格巧妙融合于精致包装之中，饰以杏仁花卉与流畅纹样，采用UV局部上光工艺呈现奢华质感。复古素描与当代设计相互交融，运用大地绿、宁静蓝与浓郁金色，营造源于自然的美感。可重封袋身配备易撕口，哑光底面衬托UV局部上光等特殊印刷效果，确保高端呈现。包装采用PET与PE透明材质制作，结合哑光与光面处理工艺，完美保持产品最佳状态。

The Recognition

About the A' Design Award 铜奖

Equia Keto Line 包装形象设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Equia Keto Line 包装形象设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Equia Keto Line 包装形象设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Introducing a fresh identity for the eQuia Keto line, blending traditional elements with a modern abstract pattern to establish a deeper connection with our audience. Our design seamlessly fuses sketching and abstract styles, incorporating a healthy and natural color palette inspired by almond flowers in a contemporary manner. The inclusion of spot UV adds extra value. The goal is to be user-friendly and stand out in the market.
Dimensions & Packaging: ZIPPER READY BAGS PRINTED Material: PET Transparent 12 mic/ PE Transparent 90 mic Matt and shiny, without vacuum and nitrogen flushing properties
Tags: brand, packaging, packaging design, Flour package, Artificial sweetener package, creative design.
Production Technology: The key elements include a pouch bag design, creating an easy-to-use open zipper bag for closure, tier notches for added functionality, a special printing effect on a matte background, and the incorporation of spot UV detailing.
Design Challenge: The project faced two challenges. The initial challenge entailed integrating three languages in alignment with the brand's specifications while preserving a modern appearance. The second challenge was to craft a design that is simple, elegant, and high-end, all while accommodating ample information.
Research: The keto design project combines traditional and innovative elements to develop a distinctive product line in the keto market. By conducting thorough market analysis and competitor research, the project identifies opportunities for differentiation. Consumer research guides the design process to align with customer expectations, with a strong emphasis on innovation using modern technologies. The project also explores global markets to tailor the keto line for diverse audiences. The collaborative design process involves prototyping and testing, aiming to create a unique and successful product line that meets current market demands and anticipates future trends.
Inspiration: The packaging design seamlessly integrates tradition and modernity, combining vintage sketches with contemporary patterns for Almond Flour, Coconut Flour, Stevia and Erythritol Sweetener. It captures their timeless essence, appealing to both classic and modern sensibilities. Inspired by nature, the design incorporates earthy greens for stability, calming blues for tranquility, and golden sunlight shades for warmth. This palette creates a visually pleasing and sensory experience, connecting consumers with the beauty and balance of the outdoors, fostering a sense of harmony and well-being in their daily lives.
Project Duration: The project started on July 15, 2021, and ended on November 5, 2021, in Lebanon.
Operation Flow: The design of Keto product revolves around enhancing user experience through simplicity and functionality. The focus is on ease of use, tiered notching, and a seamless zipper bag opening mechanism.
Patents: Copyrights belong to Colorcode S.A.R.L #1961998, 2024
Team Members: Mrs. Joumana Maalouf: CEO, Brand Consultant & Creative Director
Mr. Balsam Abou Chara: Art director
Mrs. Mariam Tout: Videography and Animation
Image Credits: Image credits for Shutterstock,
But the illustration is transformed by Colorcode team to be more artistic and customized.