Notoginseng 药品包装 by Zhaocheng He is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2024

Notoginseng 药品包装

by Zhaocheng He

Client: Wen Guan Zhuang

A' Design Award 铜奖 Winner in 包装 Category

13,600

Verified Award Winner

Verify Award Status for #159869

View at A' Design Award Press Release Award Badge

Colors

The Design

About Notoginseng 药品包装

三七是一味具有卓越疗效的传统中药。包装上的圆点组合形成山形图案，既反映了三七粉的生长环境，又表达了其粉末状的形态。该包装设计采用黑色和蓝色，打破了行业传统认知，使包装充满时尚感和品质感。内盒包装的排列组合形成了一幅富有东方意境的山水画。

The Recognition

About the A' Design Award 铜奖

Notoginseng 药品包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Notoginseng 药品包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Notoginseng 药品包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Panax notoginseng is a traditional Chinese medicine. It is packaged in the form of dots to form the shape of mountains, which not only reflects the growing environment of panax notoginseng powder but also expresses its powdery form. The collision of black and blue makes the packaging full of fashion and quality sense. The packaging of the inner box is arranged and combined to form a landscape painting full of eastern artistic conception.
Dimensions & Packaging: 125mmX215mmX50mm
Tags: Health, medicine, fashion, artistic conception, powder
Production Technology: This outer box is made of tinplate with relief on top. The combination of matte and varnish gives a delicate feeling. There are four small boxes inside made of environmentally friendly paper.
Design Challenge: Most similar products in the market are mainly packaged in red and green, and we use black and blue to design this packaging, breaking the traditional understanding of the industry.
Research: Panax notoginseng is a traditional Chinese medicine. It has a very good therapeutic effect. Designing the powder form of Panax notoginseng through dots is not only a cultural inheritance and induction, but also an expression of modern aesthetics.
Inspiration: The inspiration comes from the mountains where Sanqi powder grows and the powdery form of Sanqi. The inspiration for the pattern of the sprawling mountain ranges comes from the famous ancient Chinese painting of thousands of miles of rivers and mountains.
Project Duration: The project lasts 2 month
Operation Flow: This packaging retains the characteristics of traditional Chinese medicine and enhances the brand's fashion sense through the collision of black and blue, bringing consumers a better brand impression.