The Mulong 威士忌包装 by Tiago Russo and Katia Martins is a highly esteemed winner of the very prestigious 2024 A' Design Award 金奖 in 包装设计 Competition Category.
金包装· 2024
The Mulong 威士忌包装
by Tiago Russo and Katia Martins
Client: The Craft Irish Whiskey Co.
A' Design Award 金奖 Winner in 包装 Category
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- Verified Award Winner
- Verify Award Status for #160078
The Design
About The Mulong 威士忌包装
"木龙"是一款单一麦芽爱尔兰威士忌的包装设计。酒瓶及其礼盒的灵感源自中国甲辰木龙年。红木部件呼应了陈酿威士忌所用的橡木桶,金属饰边则采用中国传统纹样。瓶身顶部塑造出庙宇造型,瓶盖须旋转至特定纹样对齐方可开启。一把隐藏的钥匙可解锁礼盒,盒内的门扇、推拉隔板与两个抽屉分别收纳酒杯、杯垫及配件。整个设计营造出层层揭晓、渐次探索的开启体验。
The Recognition
About the A' Design Award 金奖
The Mulong 威士忌包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计The Mulong 威士忌包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。The Mulong 威士忌包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An homage to the Year of the Dragon, and the Wood Dragon itself, The Mulong is a symbol of immersion, a journey of discovery, an elevation and tribute to Chinese culture, values and mythology. Capturing and bottling the symbolism and values of the Chinese Dragon, this journey starts with a vessel that embodies the details of this mythical creature, merging wood and metal detailing to generate a slow reveal, a sensorial experience in a moment to appreciate one of the finest whiskeys on earth.
- Dimensions & Packaging
- The closure is locked at the very top by a metallic mesh that hides away a red gemstone at the very top of the bottle. Once unlocked, it can be removed and placed as a plinth to serve and elevate the bottle itself. Inside, the doors reveal the coasters and two partitions, that can slide and merge into a single pattern, to allow for the removal of either the glasses or bottle. Underneath, hidden away with the metal trims, two drawers reveal the accessories for the ultimate whiskey experience.
- Tags
- Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, Dragon, Chinese
- Production Technology
- Wooden components were added to the bottle structure as a direct homage to the Wood Dragon and the casks used to create The Mulong whiskey. To balance them, metallic trims inspired by Chinese patterns reflect the temple structure at the top of the bottle, where a closure is inscribed with words of positive value, that have to be rotated into a certain pattern in order to unleash the closure itself. The box further extends this process, where hidden keys unlock the bottle holder and riser itself.
- Design Challenge
- To pay a tribute, the ultimate homage, an incredible amount of dedication and immersion into Chinese culture, values and mythology is mandatory from the very first second of the design process. The Mulong aims to bring an elevation of the entire perception of The Year of The Dragon, associated with a whiskey and sensorial experience that truly brings an intimate, perfected moment to the users that have the opportunity to unleash the good fortune and powers of The Mulong.
- Research
- There is no Mulong without a deep dive into the Chinese zodiac and all the cultural values directly linked to the mythology and mysticism of each and every single element of the Year of the Dragon. The iconography, the symbolism, the meaning, the proverbs, and ultimately, the core values of the Wood Dragon, all present in The Mulong are the core basis to all the R&D and design process of this uniquely crafted experience: attention to detail is present on every single element of this experience.
- Inspiration
- Directly inspired and paying the utmost homage to the Chinese Year of the Dragon, The Mulong takes its core elements and features from Chinese culture and Design, where ancestral mahogany work merges with metallic patterns and secret partitions, creating a memorable discovery of every single detail within this whiskey. Being 2024 the year of the Wood Dragon, Mulong takes its direct approach and correlation to the wooden elements and symbolism present in the craftsmanship of the whiskey there.
- Project Duration
- Idealised and studied for over a year, The Mulong was a discovery of traditional Chinese elements that could be integrated and crafted into the utmost contemporary design. Its core development duration has been directly related to the immersion and homage into all the meaningful assets of Chinese culture, in a respectful tribute that creates a parallelism into the dedication and craftsmanship poured into the creation of such a rare and unique whiskey inside.
- Operation Flow
- Once the key is extracted from the hidden partition within the dragon in the back of the experience box, that same key will start the unlocking of all of The Mulong's secrets. Opening the front doors through its traditional handle, the user can immerse upon the detail of this temple of meaningful, sensorial mythology. Sliding the partitions to remove the items, one must now unlock the upper lock to unleash the bottle and its sheer powerful presence, creating the ultimate experiential moment.
- Team Members
- Tiago Russo
Katia Martins - Image Credits
- The Craft Irish Whiskey Co.
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