设计师 Fan Wang 的作品 C'Est La Vie Boutique 品牌形象识别 荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。
铁平面· 2024
C'Est La Vie Boutique 品牌形象识别
设计师： Fan Wang
客户: C'est la vie Boutique
平面类别A' Design Award 铁奖获奖者
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验证 #160104 的获奖状态设计作品
关于 C'Est La Vie Boutique 品牌形象识别
C'est La Vie Boutique 是为中国南京一家时尚买手店打造的品牌形象。该店汇集了众多品类与风格的中西方时尚品牌，因此标志采用混搭式字体设计，以呈现这种多元融合的丰富性。南京梧桐树作为城市景观的标志性符号，成为主要的辅助图形。同一元素还被塑造成一座旋转雕塑装置，其倒置的镜像映照出不断变化的城市。整套视觉系统由平面走向空间，由静态走向动态。
荣誉认可
关于A' Design Award 铁奖
C'Est La Vie Boutique 品牌形象识别是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计C'Est La Vie Boutique 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。C'Est La Vie Boutique 品牌形象识别因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
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- 独特属性
- This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
- 尺寸与包装
- The size may vary because there are different types of products.
- 标签
- Branding
- 生产技术
- The realization of the design consists of a variety of materials and techniques.
- 设计挑战
- The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
- 研究
- C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
- 灵感
- Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
- 项目周期
- The duration of the project is from June to September 2022, and the project location is in Nanjing.
- 操作流程
- The store opened in September 2022. Located in Nanjing, China.
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