Rebranding Emplus Emplus品牌形象 by Ruud Winder - Rebrandt®

Rebranding Emplus Emplus品牌形象 by Ruud Winder - Rebrandt® is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2024

Rebranding Emplus Emplus品牌形象

by Ruud Winder - Rebrandt®

Client: Rebrandt®

A' Design Award 铜奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #160251

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebranding Emplus Emplus品牌形象

在不断变化的世界中，医疗保健领域中患者的期望和需求也在不断变化。急诊医学科必须率先预见医疗服务的变化。为了持续了解这一新兴领域的发展，Emplus提供培训和指导服务。在设计中，急诊医学科以典型的医疗十字标志呈现，但在缺失的连接处加入了一个圆点。这一象征寓意着Emplus所提供的关键拼图，同样体现在插图设计当中。

The Recognition

About the A' Design Award 铜奖

Rebranding Emplus Emplus品牌形象是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Rebranding Emplus Emplus品牌形象将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Rebranding Emplus Emplus品牌形象出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Dimensions & Packaging: European DIN sizes.
Tags: EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
Production Technology: Digital and paperwork
Design Challenge: Keep it as simple as possible, but still telling so much, that's a challenge!
Research: The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
Inspiration: Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
Project Duration: EMplus started in 2023 and will continue to grow the following years.
Operation Flow: The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Patents: All rights: Rebrandt / Ruud Winder 2024
Team Members: ruud winder - branding Architect and Designer
peter puntman - Motion Graphics
linda kaandorp — dtp
veronica stroomer — Microsoft documents
simone winder — assistent designer
Image Credits: All rights: Rebrandt / Ruud Winder 2024