设计师 Ying Song Brand Design Shenzhen Co., Ltd 的作品 Kweichow Moutai Sanhua Flying Apsaras 白酒包装荣获了极具声望的 2024 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2024

Kweichow Moutai Sanhua Flying Apsaras 白酒包装

设计师： Ying Song Brand Design Shenzhen Co., Ltd

客户: Kweichow Moutai Co.,Ltd.

包装类别A' Design Award 银奖获奖者

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验证 #160697 的获奖状态

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设计作品

关于 Kweichow Moutai Sanhua Flying Apsaras 白酒包装

贵州茅台三花飞天是一款中国白酒的包装设计。设计取用敦煌壁画中的飞天形象，这一元素同样出现在品牌商标之中。飞天人物以中国古代壁画的技法手绘而成，置于明亮的黄色底色之上，此色正是敦煌壁画的典型用色。包装盒自右侧开启，盒内以双层云形结构环绕护持酒瓶。酒瓶通过顶部金属瓶盖开启。外盒采用纸质材料，酒瓶则由陶瓷与金属制成。

荣誉认可

关于A' Design Award 银奖

Kweichow Moutai Sanhua Flying Apsaras 白酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Kweichow Moutai Sanhua Flying Apsaras 白酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Kweichow Moutai Sanhua Flying Apsaras 白酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
尺寸与包装: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
标签: Chinese Baijiu packaging, packaging design
生产技术: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
设计挑战: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
研究: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
灵感: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
项目周期: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
操作流程: The box is opened from the right side, and the bottle is opened from the top metal cap
团队成员: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
图片版权: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen