Doraj Design House 的作品 Borna Sazegan 品牌形象

设计师 Doraj Design House 的作品 Borna Sazegan 品牌形象荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2025

Borna Sazegan 品牌形象

设计师： Doraj Design House

客户: Doraj Design House

平面类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #160893 的获奖状态

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色彩

设计作品

关于 Borna Sazegan 品牌形象

Borna Sazegan 是为一家承建大型建筑结构的公司打造的品牌形象。该形象以线条为基础，灵感源自施工中所用金属结构相互交错的线条。这些线条构成了动物形象，从中可以看到建筑结构的细节。每种动物都承载着特定寓意：犀牛象征力量与耐力，马代表速度，鹿寓意美感，而狮子则引领整个群体。色彩体系中冷暖色调的搭配，在传达力量感的同时也带来沉静之感。这些插画既可以局部使用，也可以完整呈现。

荣誉认可

关于A' Design Award 铜奖

Borna Sazegan 品牌形象是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Borna Sazegan 品牌形象将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Borna Sazegan 品牌形象出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
尺寸与包装: -
标签: Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
生产技术: The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
设计挑战: The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
研究: Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
灵感: Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
项目周期: The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
操作流程: Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
专利: -
团队成员: Mohammad Roustaei, Amirhossein Paydar
图片版权: -