Judinstrom Beer 啤酒包装 by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2024

Judinstrom Beer 啤酒包装

by Olha Takhtarova

Client: SOTB and D

A' Design Award 铁奖 Winner in 包装 Category

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Verified Award Winner

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Colors

The Design

About Judinstrom Beer 啤酒包装

Judinstrom Beer 是为加拿大蒙特利尔一家精酿啤酒厂打造的包装设计。包装采用标准 473 毫升铝罐，标签尺寸为 5 × 8 英寸，以柔性版印刷工艺印制。设计以扁平化图形插画以及线条与转角平直的字体，对北欧图案母题作出现代化的诠释。色彩方案由深蓝色、多种灰色调与白色组合而成。极简的版式布局确保品牌名称、啤酒类型与酒精含量清晰易读，而统一的视觉内核则为该系列后续拓展更多啤酒品类留出空间。

The Recognition

About the A' Design Award 铁奖

Judinstrom Beer 啤酒包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Judinstrom Beer 啤酒包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Judinstrom Beer 啤酒包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.