Qujiang Light Rail 标志设计 by Huang Yong is a highly esteemed winner of the very prestigious 2024 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2024

Qujiang Light Rail 标志设计

by Huang Yong

Client: Broaden

A' Design Award 铜奖 Winner in 平面 Category

14,798

Verified Award Winner

Verify Award Status for #160975

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qujiang Light Rail 标志设计

曲江轻轨是为中国西安一条轻轨交通线路创作的标志设计。该标志以五种色彩和简洁的线条构成轻轨列车的形象,色彩取意于曲江地区多元的文化底蕴。构图富有动感,清晰传达出线路的交通功能。设计将轻轨与西安的历史文脉相连接,最终形成一个向来访者展示曲江风貌的视觉识别符号,并为这座城市赋予了全新的标识。

The Recognition

About the A' Design Award 铜奖

Qujiang Light Rail 标志设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Qujiang Light Rail 标志设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Qujiang Light Rail 标志设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design of Qujiang Light Rail is simple and meaningful. The logo uses five colors to form the image of the light rail vehicle, implying the rich and colorful Qujiang culture. This design not only reflects the transportation function of the light rail, but also displays the cultural charm of Qujiang, adding a new city card to Xi'an and allowing the world to experience the excitement of Qujiang through the light rail window.
Tags: Qujiang Light Rail
Design Challenge: The logo design of Qujiang Light Rail took more than a year of in-depth research and careful polishing from project establishment to project bidding and final bidding. Every detail embodies the designer's ingenuity, and finally presents a logo that embodies the characteristics of the light rail. It also highlights the essence of Qujiang culture and adds a unique visual identity symbol to Qujiang Light Rail.
Research: In general, this logo design not only reflects the transportation function of Qujiang Light Rail, but also demonstrates its cultural value. In a unique and creative way, it closely connects the Qujiang Light Rail to the historical and cultural city of Xi'an, injecting new vitality and hope into the city's future development.
Inspiration: The light rail vehicles in the logo, with the clever use of colors and lines, show a sense of movement and vitality, as if they are carrying passengers through time and space, taking a glance at the history and culture of Qujiang for thousands of years. It is not only a transportation line, but also a window showing the charm of Qujiang to the world.
Project Duration: Xi'an, China
Team Members: Huang Yong

Read the Press Release