Yunnan Tech and Business University 的作品 Y Design 视觉形象

设计师 Yunnan Tech and Business University 的作品 Y Design 视觉形象荣获了极具声望的 2024 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2024

Y Design 视觉形象

设计师： Yunnan Tech and Business University

客户: Yunnan Tech and Besiness University

平面类别A' Design Award 铁奖获奖者

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关于 Y Design 视觉形象

运用埃舍尔的视错觉原理，沿结构线的Y轴绘制一个长方体，并在X轴和Z轴上复制相同的长方体，使三个长方体的端点完全重叠，从而在投影平面上形成一个几何Y字母。通过不同的组合，产生不同的视错觉，并衍生出更多的空间想象，传达Y工作室在不同空间中的研究定位。

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关于A' Design Award 铁奖

Y Design 视觉形象是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Y Design 视觉形象将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Y Design 视觉形象因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
尺寸与包装: This VI design is mainly used in studio supplies, and is made according to regular sizes.
标签: Variable, Studio, Monkey King, Optical Illusion, Y
生产技术: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
设计挑战: The biggest challenge of this design was to create a variable character from a simple Y element.
研究: Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
灵感: This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
项目周期: The project started in March 2023 in Kunming and finished in May 2023 in Kunming
操作流程: Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
团队成员: Liu Kaiyi
Li Yingxing
Zhang Weiwei
图片版权: Optional Image #3: Illustrator LinHai, Texture, 2023.