Dong Jinghong and Li Wei 的作品 Langjiu Estate San Pin Festival 白酒包装

设计师 Dong Jinghong and Li Wei 的作品 Langjiu Estate San Pin Festival 白酒包装荣获了极具声望的 2025 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2025

Langjiu Estate San Pin Festival 白酒包装

设计师： Dong Jinghong and Li Wei

客户: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #162394 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Langjiu Estate San Pin Festival 白酒包装

郎酒庄园三品节是一款白酒包装设计。该套装包含两款概念产品,分别以"庄园之昼"与"庄园之夜"为主题。外盒同时可作为立体纸雕灯使用,庄园风景插画环绕灯体四周。点亮时,灯光令人联想到庄园举办的夜间灯光秀。整个包装呈现出庄园的微缩全景,使其成为一件值得珍藏的纪念之物,而不仅仅聚焦于酒本身。

荣誉认可

关于A' Design Award 银奖

Langjiu Estate San Pin Festival 白酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Langjiu Estate San Pin Festival 白酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Langjiu Estate San Pin Festival 白酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
尺寸与包装: Width 310mm x Depth 196mm x Height 241mm
标签: the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
生产技术: One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
设计挑战: Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
研究: Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
灵感: The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
项目周期: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
操作流程: This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
团队成员: Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei