Scarlet 卫生巾 by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2025

Scarlet 卫生巾

by Masoud Najafi Amirkiasar

Client: Scarlet

A' Design Award 银奖 Winner in 包装 Category

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Colors

The Design

About Scarlet 卫生巾

与女性在经期所经历的不适和局限形成对比，Scarlet卫生巾包装设计的理念源自自由与舒缓的概念，这正是该产品旨在传递的品质。大自然能够带来现代城市生活中常常缺失的平和感与自由感。为了捕捉这种情感上的释放，包装设计从自然景观中汲取灵感，运用柔和的水彩技法来表达这些感受。最终呈现出一种平静而富有诗意的视觉语言，与产品所承诺的舒适与关怀相得益彰。

The Recognition

About the A' Design Award 银奖

Scarlet 卫生巾是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Scarlet 卫生巾将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Scarlet 卫生巾是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi