Al Mar Suites 标志 by Anna Paula Martinelli is a highly esteemed winner of the very prestigious 2025 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.
铁平面· 2025
Al Mar Suites 标志
Client: Anna Martinelli
A' Design Award 铁奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #163387The Design
About Al Mar Suites 标志
Al Mar Suites 标志的核心在于诠释这家位于巴西的精品酒店所秉持的可持续性、现代感与简约理念。笔直而当代的线条与酒店建筑风格相呼应，并融合了象征海浪的有机造型设计，使标志整体简洁、直观，有效传达出这片巴西海滩宁静与轻盈的氛围。沙色的选用同样意在呼应周边自然环境，并与酒店的各项装饰与美学元素相协调。
The Recognition
About the A' Design Award 铁奖
Al Mar Suites 标志是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Al Mar Suites 标志将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Al Mar Suites 标志因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.
- Dimensions & Packaging
- Logo Development, applicable to any material.
- Tags
- logo, graphic design, beach logo, brazilian logo, hotel, hotel logo
- Production Technology
- For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.
- Design Challenge
- The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.
- Research
- For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.
- Inspiration
- The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.
- Project Duration
- The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.
- Operation Flow
- The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.
- Team Members
- Anna Martinelli
- Image Credits
- Photos Al Mar Suites
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