设计师 Hangzhou Juici Brand Design Co., Ltd 的作品 Aokmag Nutritionals 营养补充剂包装荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2025

Aokmag Nutritionals 营养补充剂包装

设计师： Hangzhou Juici Brand Design Co., Ltd

客户: Aokmag

包装类别A' Design Award 铜奖获奖者

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设计作品

关于 Aokmag Nutritionals 营养补充剂包装

Aokmag Nutritionals 是一款营养膳食补充剂的包装设计。每个瓶身都配有扁平化的抽象图标,如眼睛、心脏、肝脏或骨骼,用以表示所针对的身体部位或核心成分。鲜明的色块将图标与文字区分开来,构建出清晰的信息层级,使消费者能够快速识别每款产品。深色瓶身可保护活性成分免受光照影响。标签采用再生纸制成。瓶盖表面的凸棱纹理提升了握持摩擦力,让年长者开启时更加轻松。

荣誉认可

关于A' Design Award 铜奖

Aokmag Nutritionals 营养补充剂包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Aokmag Nutritionals 营养补充剂包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Aokmag Nutritionals 营养补充剂包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This nutritional dietary supplements packaging uses simple icons and different colors to intuitively convey the benefits and characteristics of each supplement, helping consumers quickly identify and select what they need. For a clear information hierarchy, diverse vibrant color blocks are used as the backgrounds of different icons, with bold lines that make the key information stand out. This design achieves efficient information conveyance and enhance the overall attractiveness of the product
尺寸与包装: product dimensions, 60 mm x 60 mm x 110 mm
标签: Nutrition packaging, Flat icons, Color blocks for partitioning, Quickly identification, Information conveyance
生产技术: 1.The dark bottle provides an ideal environment for preserving the nutritional dietary supplements, effectively protecting the active ingredients from light degradation.
The bottle label is made by repulping and deinking recycled paper. This approach transforms waste into a green material, greatly reducing wood consumption. It responds to the modern call for sustainable development.
设计挑战: The main challenge in this design was to help consumers quickly and accurately identify and understand all key information. To this end, the packaging utilizes vibrant color blocks to separate icons from text, ensuring that the key graphical elements stand out. Furthermore, the thickness of the elements gradually decreases from icons to product names and to dosage numbers, naturally guiding the focus of consumers throughout a clear information hierarchy.
研究: Traditional nutritional supplements packaging overemphasizes functional descriptions, preferring detailed text or realistic icons to illustrate ingredients or efficacy. This design breaks away from monotony. Each bottle variety features a minimalist flat icon, such as an eye, a heart, a liver, a bone or a shrimp, to represent the specific body part it targets or its key ingredient. This approach creates a unique visual identity, and helps consumers easily identify and choose what they need.
灵感: To capture consumers' attention, the packaging uses abstract, each bottle variety features a flat, abstract icon to represent the specific body part it targets or its key ingredient. For instance, a liver icon is used for liver health coated tablets, and a heart icon symbolizes coenzyme Q10 softgels. Moreover, the colors with high saturation are incorporated to evoke a sense of joy among consumers and establish a recognizable signature for the brand in a competitive market.
项目周期: Its design and development stated in Hangzhou, in Jun, 2023, and it was introduced to the Chinese market in October, 2023.
操作流程: 1.The key information of each supplement is efficiently conveyed with intuitive icons, helping consumers quick identify what they need.
The ridged design on the cap enhances friction, making it easy to open even for older people.
团队成员: Frank Zhu, David Wang