Jeff Wu 的作品 Grace Flow Protein Boost 饮料瓶包装

设计师 Jeff Wu 的作品 Grace Flow Protein Boost 饮料瓶包装荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2025

Grace Flow Protein Boost 饮料瓶包装

设计师： Jeff Wu

包装类别A' Design Award 铜奖获奖者

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关于 Grace Flow Protein Boost 饮料瓶包装

Grace Flow Protein Boost 是一款针对年轻健身爱好者的高蛋白功能性饮品瓶型包装设计。液态蛋白饮品开盖即饮，无需像蛋白粉那样冲调搅拌。主视觉元素将汉字"酷"与拉丁字母品牌名相结合，二者共用笔画。瓶颈部位塑造成便于握持的手柄造型，不同色彩用以区分口味。瓶身采用PET材质经拉伸吹塑成型，整体包覆金属色热收缩膜。

荣誉认可

关于A' Design Award 铜奖

Grace Flow Protein Boost 饮料瓶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Grace Flow Protein Boost 饮料瓶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Grace Flow Protein Boost 饮料瓶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
尺寸与包装: 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm
标签: GraceFlow Protein Boost
生产技术: Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
设计挑战: This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
研究: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
灵感: For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
项目周期: The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
操作流程: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
团队成员: Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
图片版权: Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu