Chuan Zhang 的作品 Hong Lou Meng Dream Ten 白酒包装

设计师 Chuan Zhang 的作品 Hong Lou Meng Dream Ten 白酒包装荣获了极具声望的 2025 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2025

Hong Lou Meng Dream Ten 白酒包装

设计师： Chuan Zhang

客户: Chuan Zhang

包装类别A' Design Award 铁奖获奖者

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验证 #164550 的获奖状态

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色彩

设计作品

关于 Hong Lou Meng Dream Ten 白酒包装

《红楼梦·梦之十》是一款为中国传统烈酒白酒打造的奢华包装设计。瓶身轮廓取自古典名著《红楼梦》中大观园的屋脊曲线,层层环绕瓶身的芭蕉叶纹样,宛如折叠的裙裾。瓶体采用精细陶瓷制成,并以中国传统手工艺景泰蓝掐丝珐琅工艺加以装饰。对比鲜明的色彩令造型在视觉上更为清晰。该造型便于握持与开启,清晰的标识则完整呈现了产品信息。

荣誉认可

关于A' Design Award 铁奖

Hong Lou Meng Dream Ten 白酒包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Hong Lou Meng Dream Ten 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Hong Lou Meng Dream Ten 白酒包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
尺寸与包装: 150*300*115mm
标签: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
生产技术: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
设计挑战: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
研究: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
灵感: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
项目周期: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
操作流程: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
团队成员: Chuan Zhang