金 包装 · 2025
Zaku Naguwashi Series 日本清酒
- A' Design Award 金奖 2025 in 包装
- CLIENT: Shimizu Seizaburo Shoten Ltd.
- Estimated Number of Design Views: 1,721,442
- Verification code 7B3942AF71 · Verify this award
Colors
About Zaku Naguwashi Series 日本清酒
这是一款专为海外高级餐厅开发的高端清酒，旨在作为餐酒搭配选项之一列入酒单。设计挑战在于传达鲜明的日本文化特色。设计灵感源自传统日本元素，如纸垂（神社中用于标记神域边界的神圣纸饰）和折形（仪式性的折纸艺术）。这些元素不仅成功传达了其物理形态，更传递了日本民族深层的精神内涵与本质。
About the A' Design Award 金奖
Zaku Naguwashi Series 日本清酒是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Zaku Naguwashi Series 日本清酒将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Zaku Naguwashi Series 日本清酒激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Press Kit
- Unique Properties
- A premium Japanese sake designed for luxury restaurants primarily in Europe and America. It was created with the goal of being featured on wine lists as one of the basic options for food pairing, alongside wines.
- Dimensions & Packaging
- Grass Bottle 750ml:
Height 335mm, Diameter 80mm - Tags
- Sake, Japanese sake, Zaku, Drink Package, Japan, UemuraDesign, Traditional
- Production Technology
- In this label design, small cut-out holes were made to express the folded shapes of paper. Since the holes are extremely small, they are manually cut. As sake labels need to be durable when placed in coolers, synthetic paper was used to give the appearance of traditional paper while providing the necessary durability.
- Design Challenge
- Sake in wine bottles can easily be mistaken for wine, making it challenging to create a design that immediately conveys 'Japan.' To express sake through traditional Japanese imagery, we drew inspiration from elements such as 'shide' (white paper streamers used in Shinto rituals) and 'origata' (envelopes folded to convey respect), incorporating these symbols into the design to represent Japanese spirituality.
- Research
- In recent years, sake has become popular in the Western market. Usually, sake bottles are written in Japanese and are often difficult to understand. So, I expressed it using traditional Japanese imagery in a way that a sommelier at a Western restaurant could intuitively understand.
- Inspiration
- The design emphasizes Japanese spirituality to highlight the unique characteristics of sake. It draws inspiration from traditional motifs, such as "shide," the paper streamers used in Japanese shrines to mark sacred boundaries, and the art of "origata," the traditional method of folding paper in ceremonial practices.
- Project Duration
- This project started in Mie Prefecture, Japan, in 2020, and by April 2023, three varieties of the series were completed. Sales began in Tokyo and other parts of Japan, and the product is also available in Europe and the United States. The sales continue.
- Operation Flow
- It is mainly served in restaurants in Europe and the United States that serve sake.
By adding sake to the menu, which has previously offered a wide variety of wines, the restaurant can provide a broader selection. This gives guests the opportunity to explore new flavors and experience choices they haven't had before, while also sparking an interest in Japanese culture.
