Kikumi Yoshida 的作品 Hagata Farm Pickles 包装设计

设计师 Kikumi Yoshida 的作品 Hagata Farm Pickles 包装设计荣获了极具声望的 2025 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2025

Hagata Farm Pickles 包装设计

设计师： Kikumi Yoshida

客户: Hagata Farm

包装类别A' Design Award 铁奖获奖者

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验证 #164705 的获奖状态

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色彩

设计作品

关于 Hagata Farm Pickles 包装设计

为体现客户个性，标志设计融入了客户手部形象和白萝卜种子作为图案元素。盖子上的绿色纸张象征萝卜叶。蔬菜的色彩与生机通过精致的点状图案呈现，传达出质感与层次。为突显白萝卜的洁白，标签设计保持简约。覆盖在盖顶的绿色纸张既是包装材料，背面印有感谢信，兼具致谢功能，强化了产品与顾客间的情感联系。

荣誉认可

关于A' Design Award 铁奖

Hagata Farm Pickles 包装设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Hagata Farm Pickles 包装设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Hagata Farm Pickles 包装设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
尺寸与包装: Width 80 mm,Depth 80 mm,Height 75 mm
标签: Package design , pickles , farmers , Japanese food
生产技术: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
设计挑战: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
研究: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
灵感: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
项目周期: The project started in 2022 in Niihama City, Ehime Prefecture.
操作流程: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
图片版权: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao