Yiqi Tang and Zona Yuechen Guan 的作品 Brown Brothers Limited Edition 葡萄酒瓶包装

设计师 Yiqi Tang and Zona Yuechen Guan 的作品 Brown Brothers Limited Edition 葡萄酒瓶包装荣获了极具声望的 2025 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2025

Brown Brothers Limited Edition 葡萄酒瓶包装

设计师： Yiqi Tang and Zona Yuechen Guan

客户: Brown Brothers

包装类别A' Design Award 铁奖获奖者

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验证 #164761 的获奖状态

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色彩

设计作品

关于 Brown Brothers Limited Edition 葡萄酒瓶包装

Brown Brothers限量版是为一款果香型莫斯卡托起泡酒设计的包装。该系列包含三款分别代表清晨、暮色与午夜的产品。每款均采用香味油墨印刷,开启时可释放出与所选时刻相呼应的香气。明快的色彩与灵动的图案令人联想到热带夏日派对以及重逢相聚的意象。酒瓶采用标准750毫升规格,以可回收玻璃制成,并印有耐久的高品质图形。设计旨在让包装同时带来视觉与嗅觉上的双重吸引力。

荣誉认可

关于A' Design Award 铁奖

Brown Brothers Limited Edition 葡萄酒瓶包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Brown Brothers Limited Edition 葡萄酒瓶包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Brown Brothers Limited Edition 葡萄酒瓶包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
尺寸与包装: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
标签: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
生产技术: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
设计挑战: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
研究: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
灵感: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
项目周期: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
操作流程: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
团队成员: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
图片版权: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.