Zilian Li - Ambiwishes 的作品 Chillwild Spring 草本茶礼盒包装

设计师 Zilian Li - Ambiwishes 的作品 Chillwild Spring 草本茶礼盒包装荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2025

Chillwild Spring 草本茶礼盒包装

设计师： Zilian Li - Ambiwishes

客户: ChillWild

包装类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #164763 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Chillwild Spring 草本茶礼盒包装

Chillwild Spring(清野之春)是一款为日常养生仪式而设计的草本茶礼盒。盒内含16袋独立密封的单次冲泡草本茶包,以及一只手工制作、造型仿若竹节的陶瓷杯。极简风格的外盒采用3D烫金logo并辅以细腻的压凸肌理,光影流转之间,宛如枝叶随风轻曳。所有材料均不含塑料,包括可回收纸材与植物基玉米纤维茶包袋。杯身的渐变青绿釉色寓意节节生长的翠竹。该设计将中国传统药食养生理念与现代都市生活紧密相连。

荣誉认可

关于A' Design Award 铜奖

Chillwild Spring 草本茶礼盒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Chillwild Spring 草本茶礼盒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Chillwild Spring 草本茶礼盒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Chillwild reimagines herbal wellness by integrating traditional Chinese medicinal principles with modern lifestyles. Rooted in the philosophy of food as medicine, it offers a convenient yet culturally rich experience. The minimalist packaging features dynamic light and shadow patterns that evoke a sense of nature and calm. All materials are plastic free and FSC certified. A bamboo-joint ceramic cup, symbolizing seasonal renewal, adds a poetic touch to everyday wellness rituals.
尺寸与包装: Outer packaging dimensions: Width 332 mm x Depth 100 mm x Height 80 mm. The box contains 16 individually sealed herbal sachets and one handcrafted ceramic cup. Each sachet is single serve, vacuum sealed, and placed in an inner paper drawer tray for protection and organized presentation. All materials are biodegradable and plastic free.
标签: Sustainable Packaging, Bamboo Joint Cup, Ceramic Material, Dynamic Light and Shadow, 3D Green Foil Process, Gradient Green Glaze, Herbal Wellness, Spring Awakening, Plastic Free, Eastern Aesthetics
生产技术: The packaging uses recyclable paper, biodegradable materials, and plant based corn fiber tea bags to ensure a plastic free solution. A 3D foil stamped logo forms a subtle embossed texture that interacts with light. The bamboo joint cup is produced with traditional ceramic methods and modern glaze techniques, using a gradient green glaze that diffuses upward to resemble the natural growth of spring bamboo.
设计挑战: The challenge was to merge aesthetics with the brand wellness philosophy, making the packaging both visually appealing and meaningful. A minimalist approach integrates natural elements such as tree shadows and bamboo motifs to create an open and balanced feel. A soft color palette and light interactions enhance the design, capturing Eastern aesthetics and the essence of renewal.
研究: The research began with interviews and surveys targeting young urban professionals, revealing common issues such as fatigue, insomnia, and anxiety. These insights informed the formulation of herbal blends using principles from traditional Chinese medicine, guided by the philosophy of food as medicine. The design integrates elements like bamboo, garden shadow play, and seasonal symbolism to reflect cultural roots while addressing modern wellness needs.
灵感: Inspired by the renewal of spring, the resilience of bamboo, and the balance found in traditional tea culture, this design translates natural elements into a contemporary visual language. Light and shadow effects mimic the shifting qualities of spring sunlight, while the gradient green glaze reflects the energy of growing bamboo. The minimalist aesthetic and the brand signature greater than symbol express growth, harmony, and mindful living.
项目周期: Design of the project began in October 2024 and be completed in December 2024.
操作流程: The outer box opens like a gift, revealing individually sealed herbal packs arranged in orderly rows, inviting a sense of calm and ritual. As light hits the textured surface, shifting shadows mimic leaves in motion, creating a dynamic visual experience. The greater than symbol on the box guides the eye forward, subtly suggesting progress and wellbeing. Each element encourages users to slow down, reconnect with nature, and embrace wellness with intention.
专利: Copyright belong to Nichousha Shanghai Health Technology Co., Ltd., ChillWild Lichun Limited Edition, 2024.
团队成员: Branding: Zilian Li
Creative: Yuzhou Wu
Materials: Xiaoyu Lu
Ceramics: Qin Zi
图片版权: Copyright belong to Ambiwishes Technology