Mua Yik Hand-Picked Series 茶包包装 by Mua Yik Tea

Mua Yik Hand-Picked Series 茶包包装 by Mua Yik Tea is a highly esteemed winner of the very prestigious 2025 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2025

Mua Yik Hand-Picked Series 茶包包装

by Mua Yik Tea

Client: Mua Yik Tea

A' Design Award 铁奖 Winner in 包装 Category

10,129

Verified Award Winner

Verify Award Status for #165641

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mua Yik Hand-Picked Series 茶包包装

慕奕手采系列是一款为手采高山茶包设计的礼盒包装。礼盒尺寸为225×125×75毫米，可容纳20枚茶包。腰封逐一呈现各款茶品，便于轻松挑选。盒面上的每一处图标均采用撕开式设计，让开启礼盒的过程化作一场静谧的仪式。抽象的笔触与色彩令人联想到茶叶生长的山峦与林野。礼盒采用再生纸并以大豆油墨印刷，塑料包覆材料的使用量被降至最低。

The Recognition

About the A' Design Award 铁奖

Mua Yik Hand-Picked Series 茶包包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Mua Yik Hand-Picked Series 茶包包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Mua Yik Hand-Picked Series 茶包包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea energy as the theme, the abstract brushstrokes and colors are integrated into the pattern to reflect the nourishment of the mountains and forests in each tea product. From a leaf to a cup of tea, the essence of tea and the earth is maintained in both the logo design and the packaging design. The design of the box is based on a light and elegant vision, representing the anticipation and healing feeling before receiving the gift box and enjoying the tea.
Dimensions & Packaging: 225mm x 125mm x 75mm
Tags: Beverages Packaging, muayiktea, whole-leaf, teabag, natural
Production Technology: Presented in a gift box with 20 tea bags inside. The design of the box is elegant and elegant, with the waist cover presenting each tea item, making it easy for users to choose their favorite items. Each icon on the box is designed in a tear-open format, allowing users to enjoy the healthy ritual of opening the gift. The printing of the gift box is planned to use environmentally friendly soy ink, and the paper is mainly made of environmentally friendly recycled paper. We minimize the use of plastic wrapping materials in the package delivery process. This is in line with the SDGs, the concept of sustainable management.
Design Challenge: The creative challenge in this project was designing an interactive, sustainable tea bag gift box that balances user engagement with eco-friendly materials. Overcoming obstacles like sourcing biodegradable materials without compromising durability was a key issue.
Research: The research behind this design was a qualitative study aimed at understanding user interaction with sustainable packaging. The objective was to explore how packaging could enhance user experience while being eco-friendly. The methodology included interviews, surveys, and prototype testing. Data collection was through user feedback, observational studies, and prototype testing. Participants included 15 eco-conscious consumers. The results showed high satisfaction with interactive and sustainable packaging, leading to better engagement. This research impacts businesses by emphasizing eco-friendly designs, and enhances society’s shift towards sustainability, influencing design trends to prioritize user experience and environmental impact.
Inspiration: Hand-picked tea bags are combined with gift boxes to let tasters experience the craftsmanship and convey the message that each tea product records the complete cycle of goodness from tea growing, harvesting to packaging design and caring the earth. Hand-picked high mountain tea with no added flavors, combined with energy and flavor, is designed to add a sense of healing to the tea-drinking atmosphere. Hand-picked tea gift box is the beginning of a healing energy for everyone who receives it.
Project Duration: The project started in May 2024 in Taiwan and finished in October 2024 in Taiwan. Plan to launch in 2025.
Operation Flow: This tea bag gift box operates by allowing the user to tear open the outer packaging for an interactive experience. The box transforms from a sealed container to a revealed set of tea bags. Key frames include opening the box, revealing the contents, and using the tea bags. It delivers better results by using eco-friendly materials, enhancing sustainability, and offering an enjoyable unboxing experience, which makes it more engaging and appealing to environmentally-conscious consumers.
Patents: Mua Yik Ltd
Team Members: Mua Yik Tea and Mingisland