Liv Dach Rlp 标志设计 by Nikolai Janz is a highly esteemed winner of the very prestigious 2025 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2025

Liv Dach Rlp 标志设计

by Nikolai Janz

Client: LIV Dach RLP

A' Design Award 铜奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #166158

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Colors

The Design

About Liv Dach Rlp 标志设计

Liv Dach Rlp 是为德国一家屋顶工艺行业公会协会打造的标志设计。该标识摒弃了大多数屋顶行业协会与企业标志中常见的屋顶造型，转而以简洁的几何形态组合，构成一个纯净且历久弥新的符号。标志具备良好的缩放适应性，既可作为小尺寸的网站图标使用，也能呈现于大型广告牌之上。该设计为数字媒体与印刷媒介之间的一致性传播提供了有力支撑。符号的简约特质使该协会易于识别、便于记忆。

The Recognition

About the A' Design Award 铜奖

Liv Dach Rlp 标志设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Liv Dach Rlp 标志设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Liv Dach Rlp 标志设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the logo design for the Guild Association of Roofing Crafts. The goal was to create a timeless and clean logo without using typical roof shapes, which are featured in over 90% of logos for roofing associations and companies.
Dimensions & Packaging: The logo works equally well as a small favicon and on large-scale billboards.
Tags: logo, branding, corporate design, cd, ci
Production Technology: Using and combining simple shapes in Adobe Illustrator.
Design Challenge: The most challenging part was creating a symbol that stands out from other logos in the industry while still gaining acceptance among the members.
Research: First, several interviews were conducted with representatives of the association. Subsequently, the designs of roofing companies from other federal states and guilds were analyzed. The strengths and weaknesses of these designs were evaluated and discussed with the association. Close collaboration with the client was essential to ensure that the result not only looked good but was also fully understood in its entirety.
Inspiration: The design needed to work across all platforms and be scalable. It should remain versatile and effective in both digital and print media, not just today but also in the years and decades to come. The simplicity of the logo makes it easy to remember.
Project Duration: The project started in September 2023 in Hilden, Germany and finished in January 2024.
Operation Flow: The new corporate design ensures consistent communication across all channels and levels, creating a unified brand experience. It's intuitive and adaptable, making it easy to apply in various contexts, from digital to print. The updated visuals improve recognition and engagement by resonating with the target audience. Key elements like typography, color schemes, and imagery are optimized for clarity and impact, resulting in better performance, stronger brand identity, and seamless interaction for all users.