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Shenzhen Setinya Packaging Co., Ltd. 的作品 Cacao Odyssey 包装盒

设计师 Shenzhen Setinya Packaging Co., Ltd. 的作品 Cacao Odyssey 包装盒 荣获了极具声望的 2025 A' Design Award 铁奖,竞赛类别为包装设计。


铁包装· 2025

Cacao Odyssey 包装盒

设计师: Shenzhen Setinya Packaging Co., Ltd.

客户: Shenzhen Setinya Packaging Co., Ltd.

包装类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #166876 的获奖状态

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设计作品

关于 Cacao Odyssey 包装盒

《可可奥德赛》是一套黑巧克力排块的包装盒系列。四款包装盒呈现四个主题:起源、传播、全球化与可持续性。每个主题对应一种口味:经典、海盐、莓果与薄荷。来自不同地域与时代的文化纹样,如阿兹特克象形文字与欧洲马赛克图案,共同讲述可可的故事。竖式包装盒尺寸为100×100×148毫米,可将巧克力排块竖立收纳,便于取用并清晰展示。包装采用再生纸,搭配无毒油墨与涂层。

荣誉认可

关于A' Design Award 铁奖

Cacao Odyssey 包装盒是 A' Design Award 铁奖得主,这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Cacao Odyssey 包装盒将成为一件备受推崇、令人钦佩且被珍爱的创作,既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践,并拥有与专业知识和才华相结合的称职技术特性。Cacao Odyssey 包装盒因其严谨而受到尊重,旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性
The packaging for this chocolate series focuses on the concept of Cacao Odyssey, reflecting the richness and evolution of the cacao culture through four themes: Origin (Classic Dark Chocolate), Spread (Sea Salt Dark Chocolate), Globalization (Berry Dark Chocolate), and Sustainability (Mint Dark Chocolate). By employing a narrative approach and integrating cultural elements from various regions and eras, it visually presents the journey of cacao, offering consumers a unique cultural experience.
尺寸与包装
product dimensions, 100 mm x 100 mm x 148mm
标签
Chocolate packaging, Cacao culture, Four themed boxes, Narrative design, Recycled paper
生产技术
Made from eco-friendly recycled paper, including recycled ultra white paper (176g for the outer packaging and 352g for the inner packaging) and 1200g recycled paperboard, this design exemplifies a circular approach to resource use, helping minimize environmental impact. Even the inks and coatings used are non toxic and harmless, ensuring both safety and environmental friendliness throughout the entire lifecycle.
设计挑战
A key challenge was integrating rich cultural connotations to the packaging without compromising its aesthetic appeal and practicality, aiming to create a deeper connection and interaction between the product and consumers. With four distinct themes, the packaging enhances its cultural depth by visually communicating cacao culture. Moreover, the vertical box design, both compact and exquisite, not only enhances how the product is displayed but also boosts user interaction.
研究
The packaging design centers on cacao beans as its core motifs, and seamlessly integrates distinctive cultural elements from different eras and regions. For instance, the Origin theme features Aztec hieroglyphs and botanical motifs like cacao trees, while the Spread theme reflects the classic elegance of European mosaics. These designs create a compelling visual narrative, guiding consumers through a journey through time to explore the rich evolution of cacao culture.
灵感
Each theme reflects its unique cultural background and flavor profile. The Origin theme connects the primal flavor of Classic Dark Chocolate to the ancient mystique of South American Aztec civilization. The Spread theme harmonizes refined European artistry with the rich, complex flavor of Sea Salt Dark Chocolate. The Globalization theme uses bold color contrasts to reflect the fruity vibrancy of Berry Dark Chocolate. The Sustainability theme features green to complement the cool mint flavor.
项目周期
This design and development of this project started at Shenzhen Setinya Packaging Co., Ltd. in June 2024. It was introduced to the Chinese market in November 2024.
操作流程
The packaging features a vertical box design, with chocolate bars standing upright inside. This form not only enhances accessibility but also creates an elegant, effective display. Each box is crafted to be compact and exquisite, making it perfect as both decoration and a thoughtful gift. This design adds value to the product and enhances the consumer experience, encouraging interaction and engagement.
团队成员
Ting Lv, Jisong Liu, Changjiang Zeng

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