Threegun 包装设计

设计师： E2W Studio

客户: E2W Studio

包装类别A' Design Award 铜奖获奖者

11,497

已验证的获奖者

验证 #167210 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Threegun 包装设计

自成立以来，三枪始终将红色这一深深植根于中国传统的色彩作为其视觉识别系统的核心元素。红色被视为品牌视觉系统中必须保留的重要资产之一。包装中系统性地运用网格系统统一了版面布局。在包装背景方面，设计师将"三"字以现代手法融入图案设计中。这一图案已成为三枪的关键视觉资产，在其后续视觉设计中继续发挥着重要作用。

荣誉认可

关于A' Design Award 铜奖

Threegun 包装设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Threegun 包装设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Threegun 包装设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
尺寸与包装: Width 58mm x Depth 134mm x Height 255mm
标签: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
生产技术: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
设计挑战: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
研究: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
灵感: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
项目周期: The project was completed in 2024.
操作流程: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
图片版权: Floating Stop