Funny Eye Macau Sparkling 饮料包装 by Chunyang Wang

Funny Eye Macau Sparkling 饮料包装 by Chunyang Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2025

Funny Eye Macau Sparkling 饮料包装

by Chunyang Wang

Client: Funny Eye Brewery

A' Design Award 铜奖 Winner in 包装 Category

8,521

Verified Award Winner

Verify Award Status for #167741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Funny Eye Macau Sparkling 饮料包装

Funny Eye Macau Sparkling 是为一个澳门饮料品牌打造的饮品包装设计。该包装涵盖三种口味的产品线，每种口味都拥有各自独立的色彩搭配。图形灵感源自澳门大三巴牌坊，将取自这一历史建筑立柱与窗洞的曲线、圆形与矩形形态加以简化并重新组合。设计中还融入了取材于意大利艺术家Tullio Garbari作品的俏皮凝视图案。产品名称采用定制的粗体字体，字母硕大、间距宽阔。每个罐体直径65毫米，高120毫米。

The Recognition

About the A' Design Award 铜奖

Funny Eye Macau Sparkling 饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Funny Eye Macau Sparkling 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Funny Eye Macau Sparkling 饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style.
Dimensions & Packaging: Diameter 65mm, height 120mm
Tags: Graphic，Macau，Cans，
Design Challenge: By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world.
Inspiration: This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design.
Project Duration: Designed in Hangzhou in May 2024.
Patents: Funny Eye
Team Members: Chunyang Wang