Chinatown Rebranding 品牌形象识别、海报 by Zifei Ding is a highly esteemed winner of the very prestigious 2025 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.
铜平面· 2025
Chinatown Rebranding 品牌形象识别、海报
by Zifei Ding
A' Design Award 铜奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #168659The Design
About Chinatown Rebranding 品牌形象识别、海报
《唐人街品牌重塑》是为美国加利福尼亚州洛杉矶唐人街街区打造的视觉识别与海报项目。全新的视觉系统展现了该街区的文化底蕴，设计元素将老唐人街的历史意义与新广场的现代感和复兴气象相connect衔接。图形语言呈现出中美文化的交融，凸显了在地身份认同。每张海报尺寸为24 x 36英寸。该项目于2023年完成，以亚洲与北美文化融合的研究为基础。
The Recognition
About the A' Design Award 铜奖
Chinatown Rebranding 品牌形象识别、海报是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Chinatown Rebranding 品牌形象识别、海报将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Chinatown Rebranding 品牌形象识别、海报出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. - Dimensions & Packaging
- 24*36inch
- Tags
- Poster
- Production Technology
- Poster and Rebranding
- Design Challenge
- Link culture and history of Chinese in North America
- Research
- Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
- Inspiration
- Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
- Project Duration
- 2023 ， CA，USA
- Operation Flow
- Graphic design, visual design
- Patents
- Zifei Ding
- Team Members
- Zifei Ding
- Image Credits
- Zifei Ding
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