Chinese Zodiac Gift Box 礼品盒 by Tao Ran is a highly esteemed winner of the very prestigious 2025 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2025

Chinese Zodiac Gift Box 礼品盒

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

A' Design Award 铜奖 Winner in 包装 Category

10,446

Verified Award Winner

Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box 礼品盒

生肖礼盒是为生肖玩偶设计的包装盒。生肖动物图案采用简约线条勾勒，而非传统的插画表现手法。每种图案都简洁明快、易于辨识，将古老的生肖主题与现代视觉语言巧妙结合。外盒采用1000克灰板与128克冰白纸烫金工艺制成，内盒采用500克灰板与128克冰白纸烫金工艺，并配有雕刻成型的EVA内托。该礼盒专为馈赠亲友而设计。

The Recognition

About the A' Design Award 铜奖

Chinese Zodiac Gift Box 礼品盒是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Chinese Zodiac Gift Box 礼品盒将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Chinese Zodiac Gift Box 礼品盒出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.