Grovehood Collective 品牌设计 by Cansu Dagbagli Ferreira

Grovehood Collective 品牌设计 by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.

银平面· 2025

Grovehood Collective 品牌设计

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award 银奖 Winner in 平面 Category

53,600

Verified Award Winner

Verify Award Status for #168860

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Grovehood Collective 品牌设计

Grovehood Collective与环保精品农场合作，在荷兰打造透明的特级初榨橄榄油品牌。视觉识别系统平衡传统与现代，强调真实性和可追溯性。复古风格的标签配以定制切割细节和精致字体设计，体现匠心工艺，展现橄榄产地的所有细节。带轨道的橄榄标志致敬家族经营农场的专注精神，他们的世界围绕这颗果实而转动，而大地色调则突显产品的天然来源，形成统一的包装系统。

The Recognition

About the A' Design Award 银奖

Grovehood Collective 品牌设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Grovehood Collective 品牌设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Grovehood Collective 品牌设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Dimensions & Packaging: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Tags: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Design Challenge: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Research: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspiration: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Project Duration: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Operation Flow: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.