Chung Sheng Chen, Ting Yuan and En Yang 的作品 Viewpoints 展览视觉识别

设计师 Chung Sheng Chen, Ting Yuan and En Yang 的作品 Viewpoints 展览视觉识别荣获了极具声望的 2025 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2025

Viewpoints 展览视觉识别

设计师： Chung Sheng Chen, Ting Yuan and En Yang

客户: Tainan University of Technology/Product Design Deparment

平面类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #168919 的获奖状态

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色彩

设计作品

关于 Viewpoints 展览视觉识别

《观点》是于台南举办的一场街道家具设计展的视觉识别系统。该识别设计将台南四百年的历史与当代文化及巷弄生活相连结。手绘插画与简约的钢笔线条勾勒出人、物与空间在日常中的互动。色彩取自当地建筑,包括红砖、淡黄色墙面与温暖的点缀色调。此设计应用于海报、导览手册、指示标识、社群媒体及数位装置等载体,并针对各种格式进行调整,以维持整体呈现的一致性。

荣誉认可

关于A' Design Award 银奖

Viewpoints 展览视觉识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Viewpoints 展览视觉识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Viewpoints 展览视觉识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Integrating Tainan’s 400-year history into a street furniture design exhibition, this project captures the essence of alleyways and architectural heritage. With a youthful perspective, the visual identity employs a refined color palette and expressive illustrations to depict people, objects, and spaces in daily interactions. Blending life and architecture, the design highlights moments of rest and conversation, inviting viewers to explore Tainan’s culture and envision its future.
尺寸与包装: Poster A1: Width 594mm x Height 841mm,
Brochure A2:Width 490mm x 524mm,
Digital Banner 1080px x1920px,
Color System: Pantone 7621 CP (Brick Red), Pantone 377 UP (Earth Green), Pantone 654 C (Ocean Blue), Pantone PQ-16-1363 TCX (Wall Orange), Pantone PQ-157 C (Warm Yellow), Pantone 9184 U (Khaki Yellow) with gradient applications.
标签: Tainan 400, Taiwan Design Expo, Street Furniture, Visual Identity, Cultural Design, Public Exhibition, Urban Aesthetics, Alley Culture
生产技术: The visual design was created and refined using Adobe Illustrator and Photoshop, incorporating hand-drawn illustrations combined with graphic design. Inspired by Tainan’s architectural colors, such as red brick, pale yellow walls, and vibrant accent tones, it captures the everyday atmosphere of alleys and historical sites.
Printed materials use thick-weight paper with digital printing to ensure color stability and detail accuracy. The design is widely applied to posters, guidebooks, and digital media, with adjustments made for different formats to maintain visual consistency and optimal presentation.
设计挑战: The challenge lies in merging Tainan’s 400-year history with modern design language, preserving cultural depth while presenting a fresh and engaging visual style that appeals to younger generations. Inspired by Tainan’s alleyways and historical sites, the visual identity adopts a simple color palette, playful illustrations, and signature pen-style outlines to vividly depict interactions between people, objects, and spaces, balancing historical richness with contemporary aesthetics.
研究: 1.Cultural Heritage and Innovation: This project integrates Tainan’s 400 year history with modern design through street furniture creations, showcasing the city's unique charm and revitalizing its alleys and historical sites.
2.Education and Practical Application: It provides a hands-on platform for design students, allowing their creativity to be realized in real urban spaces while enhancing their design skills and cultural understanding.
3.Industry-Academia Collaboration: By connecting professional designers with local Tainan businesses, the project adopts an industry-preparatory model, fostering deep cooperation between design education and industry, leading to mutual growth in culture and commercial value.
This project is rooted in Tainan’s cultural context, using innovative approaches to reinterpret historical elements. Through practical design applications, it tests the feasibility and functionality of creative ideas, further exploring the synergy between design education and industrial development.The design also integrates student creativity with industry expertise, ensuring both innovation and practicality. Maintaining visual consistency across multiple media platforms, it effectively conveys Tainan’s street culture and the exhibition’s core theme.
灵感: ViewPoints, a satellite exhibition of the 2024 Taiwan Design Expo, connects Tainan’s 400-year history with contemporary culture through street furniture design, reflecting alleyway life and its evolving stories. From arcade benches to temple seats, these spaces foster interaction while preserving history. With a youthful perspective, its visual identity uses simple strokes and an illustrative style to capture Tainan’s charm and vibrant energy.
项目周期: The project launched in May 2024 and exhibited in Tainan as the satelite exhibition of the Taiwan Design Expo in October.
操作流程: The visual design of ViewPoints is applied to posters, guidebooks, social media, exhibition signage, and digital interactive installations, ensuring a consistent experience across various platforms. With clear design and strong visual identity, it conveys the cultural context of Tainan’s street furniture while enhancing engagement and interaction.
专利: acdesign associates International Co.,Ltd
团队成员: ChungSheng Chen
TingYuan Lin
EnYang Chen
EnJia Hsu
WanYun Lo
acdesign Associates International Co.,Ltd
Cultural Affairs Bureau,Tainan City Government
Tainan University of Technology
图片版权: acdesign associates International Co.,Ltd