Doritos x Empirical Nacho Cheese Spirit 网红礼盒 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award 银奖 in 包装设计 Competition Category.
银包装· 2025
Doritos x Empirical Nacho Cheese Spirit 网红礼盒
by PepsiCo Design and Innovation
A' Design Award 银奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #169155The Design
About Doritos x Empirical Nacho Cheese Spirit 网红礼盒
Doritos x Empirical 玉米片奶酪风味烈酒是为一款融合了玉米片奶酪（Nacho Cheese）风味的限量版烈酒打造的网红礼盒。多力多滋的玉米片奶酪风味广为人知，已被应用于蘸酱、爆米花等多种产品。2023年，风味公司Empirical为多力多滋这一招牌风味提出了全新用途：一款注入玉米片奶酪风味的烈酒。该包装向媒体与线上受众呈现了这一出人意料的跨界组合。此次限量发售在不到六小时内即告售罄，并获得了全国性媒体的广泛关注。
The Recognition
About the A' Design Award 银奖
Doritos x Empirical Nacho Cheese Spirit 网红礼盒是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Doritos x Empirical Nacho Cheese Spirit 网红礼盒将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Doritos x Empirical Nacho Cheese Spirit 网红礼盒是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze.
The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more. - Inspiration
- In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.
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