金 包装 · 2025
Mountain Dew Hard Dew 2024 酒精饮料包装
by PepsiCo Design and Innovation
- A' Design Award 金奖 2025 in 包装
- Estimated Number of Design Views: 4,247,344
- Verification code 4000EFF4AE · Verify this award
Colors
About Mountain Dew Hard Dew 2024 酒精饮料包装
Hard Dew 2024 是一款面向成年消费者的即饮型酒精饮料包装设计。该设计将激浪(Mountain Dew)品牌的活力延伸至更具成人化的表现形式。美国版本汲取了机车骑士纹身艺术的灵感;亚太版本则通过龙这一同样常见的纹身题材来演绎相同的创意。龙的图案以明亮的蓝色与闪耀的绿色呈现,赋予容器大胆而灵动的个性。该包装旨在向成年饮用者传递一种熟悉的品牌态度。
About the A' Design Award 金奖
Mountain Dew Hard Dew 2024 酒精饮料包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Mountain Dew Hard Dew 2024 酒精饮料包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Mountain Dew Hard Dew 2024 酒精饮料包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Press Kit
- Unique Properties
- The Mountain Dew faithful around the world like to live it up every day and every night. For passionate Dew drinkers with a taste for fun, we redefined the meaning of “Do the Dew” by giving adults the chance to say hard yes to HARD DEW.
- Inspiration
- Channeling the iconic MTN DEW energy, we set our sights on a new adult-oriented avatar that could extend the attitude to HARD DEW. The lively U.S. design took inspiration from biker tattoos — a jumping-off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready-to-drink alcoholic beverage.
