Amores 美容会所 by A4DH Branding Services is a highly esteemed winner of the very prestigious 2025 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.

银平面· 2025

Amores 美容会所

by A4DH Branding Services

Client: A4 Design House

A' Design Award 银奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #169511

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Amores 美容会所

Amores是一家位于迪拜的高端美容会所，通过融合现代性与文化传承的品牌形象展现优雅气质。该设计旨在吸引多元化客户群体，尤其专注于尊贵的阿联酋女性客户。其视觉语言源自经典美容行业元素，如镜子、梳子、皇冠和剪刀，并以复古风格重新诠释。品牌形象汲取阿拉伯建筑灵感及海湾地区的特色图案，如棕榈树和瞪羚，传达优雅与传统韵味。大地色调的色彩方案映射阿联酋的自然景观，而定制字体设计则在所有触点中强化女性气质。

The Recognition

About the A' Design Award 银奖

Amores 美容会所是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Amores 美容会所将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Amores 美容会所是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Amores identity design is influenced by Arabic architecture, incorporating motifs from Dubai landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand story and emotions.
Dimensions & Packaging: Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots.
Tags: branding, brand identity, identity design, logo design, visual language
Production Technology: Amores also offered a range of beauty products, including skincare and haircare items, creams, and gift sets. Naturally, we extended the visual identity to these packaging designs, creating a cohesive aesthetic across the entire product line.
Design Challenge: The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand spirit.
Research: Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition.
To achieve this vision, a dynamic approach was adopted in the visual identity design.
Inspiration: Amores logo design uses elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure.
Project Duration: The project started in Jun 2024 in Dubai and finished in Aug 2024 in Dubai, and was launched in Jan 2025.
Operation Flow: Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression.
Team Members: Creative Director: Mehdi Javadinasab

Design Director: Amir Asgharzadeh

Graphic Designers: Mehdi Javadinasab, Nasrin Dashti, Mohammad Rajabi, Sepideh Chamani, Matin Etedal

Design QC: Vida Valizadeh

Motion Designer: Pariya Tabrizi

Ui/Ux Designer: Fatemeh Abbasi

Photographer: Ali Moradi

Project Manager: Zahra Hashemi

Account Director: Baha Khatambakhsh

Account Executive: Ghazal Babajani
Image Credits: Photographer Ali Moradi, Amores, 2024.