银 包装 · 2025
Doritos Fiera Preta 2024 休闲食品包装
by PepsiCo Design and Innovation
- A' Design Award 银奖 2025 in 包装
- Estimated Number of Design Views: 49,987
- Verification code 58D87F0DCC · Verify this award
Colors
About Doritos Fiera Preta 2024 休闲食品包装
《Doritos Fiera Preta 2024》是为拉丁美洲最大的黑人文化盛会 Feira Preta 打造的限量版休闲食品包装系列。Feira Preta 于16年前以集市的形式起步,如今已发展成为一场为期三天的节庆盛典——在这里,物质与象征性的商品得以交流,文化根脉得以守护,知识与智慧代代相传。包装上的插画作品由 Preta Comics 的三位艺术家创作,该项目是 Feira Preta 研究院推动本土黑人艺术家发展的一项举措。此设计旨在放大那些常被忽视的声音。
About the A' Design Award 银奖
Doritos Fiera Preta 2024 休闲食品包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Doritos Fiera Preta 2024 休闲食品包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Doritos Fiera Preta 2024 休闲食品包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Press Kit
- Unique Properties
- Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three-day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next.
- Inspiration
- As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change. To honor this vision, we selected three artists who are also members of Preta Comics, an initiative from the Feira Preta Institute that promotes local Black artists.
