金 包装 · 2025
Pepsi Electric 2024 网红礼盒
by PepsiCo Design and Innovation
- A' Design Award 金奖 2025 in 包装
- Estimated Number of Design Views: 45,293
- Verification code 9F5559B7BA · Verify this award
Colors
About Pepsi Electric 2024 网红礼盒
百事电光 2024 是为一款限时零糖可乐上市而打造的网红礼盒。该礼盒标志着百事全新标识与视觉识别系统的诞生——这是百事地球仪标识 14 年来的首次焕新,同时也恰逢品牌成立 125 周年。设计以百事地球仪与脉动波纹为核心,盛装于配有发光标签的特制包装盒中。标签着重呈现饮品的电光蓝色调。黑与蓝的配色延续了全新品牌识别体系,为产品上市提供有力支撑。
About the A' Design Award 金奖
Pepsi Electric 2024 网红礼盒是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Pepsi Electric 2024 网红礼盒将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Pepsi Electric 2024 网红礼盒激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Press Kit
- Unique Properties
- Pepsi recently unveiled a new logo and visual identity system — the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, we released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue.
- Inspiration
- To amplify the launch, we created a stop-you-in-your-tracks influencer kit that harnessed the distinctive black and blue world of Pepsi. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects our challenger spirit and Thirsty for More attitude.
