Pepsi Diner Milan 2024 快闪餐厅室内设计 by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 快闪餐厅室内设计 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award 铜奖 in 室内空间与展览设计 Competition Category.

铜室内· 2025

Pepsi Diner Milan 2024 快闪餐厅室内设计

by PepsiCo Design and Innovation

A' Design Award 铜奖 Winner in 室内 Category

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Verified Award Winner

Verify Award Status for #169617

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Diner Milan 2024 快闪餐厅室内设计

百事餐厅米兰2024是一处快闪餐厅室内空间，作为临时品牌空间落地米兰。该设计将纽约餐厅（Diner）概念带入欧洲，是这一餐厅形态首次在美国以外的地区亮相。室内空间运用了百事全新的标志与视觉识别系统。空间中融入了对意大利流行文化的引用，包括足球与音乐元素，并为来宾策划了与意大利名人共同参与的活动内容。设计旨在通过将本土文化融入品牌叙事，与欧洲受众建立情感连接。

The Recognition

About the A' Design Award 铜奖

Pepsi Diner Milan 2024 快闪餐厅室内设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Pepsi Diner Milan 2024 快闪餐厅室内设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Pepsi Diner Milan 2024 快闪餐厅室内设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release