Lays Deep Ridged Spicy Flavor Lto 2024 零食包装 by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 零食包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 零食包装

by PepsiCo Design and Innovation

A' Design Award 铜奖 Winner in 包装 Category

14,891

Verified Award Winner

Verify Award Status for #169613

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 零食包装

乐事深纹波辣味系列是为在中国市场推出的两款限量口味零食所打造的包装设计：香辣辣条味与香辣臭豆腐味。该包装旨在吸引寻求轻松零食时刻的年轻消费者。大胆而富有活力的视觉语言清晰传达出辛辣的口感，一张俏皮的嘴巴插画位于设计的中心位置。极具动感的食物摄影将两款口味的浓烈风味展现得淋漓尽致。最终，这一设计为限量系列赋予了鲜活生动且极易辨识的品牌形象。

The Recognition

About the A' Design Award 铜奖

Lays Deep Ridged Spicy Flavor Lto 2024 零食包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Lays Deep Ridged Spicy Flavor Lto 2024 零食包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Lays Deep Ridged Spicy Flavor Lto 2024 零食包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release