Pedro Panetto 的作品 Espada Selvagem 视觉识别系统

设计师 Pedro Panetto 的作品 Espada Selvagem 视觉识别系统荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2025

Espada Selvagem 视觉识别系统

设计师： Pedro Panetto

客户: Pedro Panetto

平面类别A' Design Award 铜奖获奖者

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验证 #170535 的获奖状态

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色彩

设计作品

关于 Espada Selvagem 视觉识别系统

Espada Selvagem 是为巴西一家中世纪击剑俱乐部打造的视觉识别系统。设计灵感源自古代纹章学中的猛兽形象,并以现代手法重新演绎。之所以选用美洲豹,是因为该动物原产于巴西,象征着速度、能量与竞技精神。美洲豹的斑纹由圆形构成,同时营造出动感。图形绘制遵循黄金比例。该标志以矢量格式构建,因而这套识别系统可以多种尺寸应用于队服、臂章、书籍、奖牌、旗帜及社交媒体等载体。

荣誉认可

关于A' Design Award 铜奖

Espada Selvagem 视觉识别系统是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Espada Selvagem 视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Espada Selvagem 视觉识别系统出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
尺寸与包装: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
标签: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
生产技术: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
设计挑战: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
研究: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
灵感: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
项目周期: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
操作流程: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.