Whispers of Ink 香氛包装 by Sha Feng and Jiayi Lu

Whispers of Ink 香氛包装 by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award 金奖 in 包装设计 Competition Category.

金包装· 2025

Whispers of Ink 香氛包装

by Sha Feng and Jiayi Lu

Client: Vitartissimi

A' Design Award 金奖 Winner in 包装 Category

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Verified Award Winner
Verify Award Status for #170587

View at A' Design Award Press Release Award Badge

Colors

The Design

About Whispers of Ink 香氛包装

《墨语微香》是一套香氛系列产品的包装设计，包含香氛蜡烛、旅行香薰线香以及石膏扩香石。产品均以中国传统非遗工艺制作而成。包装以玉兰书卷为设计母题，枝叶取自江南园林中的玉兰古树，花形化作徐徐展开的书页。蜡烛容器以手绘细线勾勒，通体施以草绿釉色。整体采用专色印刷与凸版压凹工艺呈现。

The Recognition

About the A' Design Award 金奖

Whispers of Ink 香氛包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Whispers of Ink 香氛包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Whispers of Ink 香氛包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the "magnolia book" element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a "book with fragrance" environment.
Dimensions & Packaging: Scented Candles length 95mm x width 95mm x Height 113mm, Travel Incense Sticks length 102mm x width 131mm x Height 28mm, Plaster Diffuser Stones length 117mm x width 95mm x Height 25mm.
Tags: Branding, Packaging, Aromatherapy
Production Technology: The Printing Technology we use the Spot Color Printing and Letterpress Embossing
Design Challenge: The most difficult part of this project is the production of the aromatherapy candle container. Because it needs to be combined with China's intangible cultural heritage skills, we need to adjust the drawing of the manual part many times. The thickness of the lines has gone through several rounds of debugging before we finally achieved a complete presentation effect.
Research: VITARTISSIMI has teamed up with the time-honored Chinese brand "Qiaojiayao" and Shanxi Province's intangible cultural heritage "Fahua" ceramic craftsmanship to launch the "Moxiweifu" fragrance series, using the power of design to solve the problem of revitalizing intangible cultural heritage while taking into account both market aesthetics and cultural heritage.
Inspiration: The scented candle container uses vertical line technology to hand-draw the delicate flower scenes of Jiangnan, and every stroke is ingenious. It is covered with grass green "enamel glaze", which is as luster and warm as jade and transparent as glass. It not only reflects the beauty of spring in Jiangnan, but also adds a touch of classical charm and harmonious resonance of modern aesthetics.
Project Duration: The project started in February 2024 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The simple graphic design and elegant green tones allow customers to deeply feel the aromatic scent of the Whispers of Ink fragrance series.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Sha Feng, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.