Heyday Center 企业形象识别 by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.
铁平面· 2025
Heyday Center 企业形象识别
Client: HEYDAY Center
A' Design Award 铁奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #170737The Design
About Heyday Center 企业形象识别
Heyday Center 是为一家提供运动表现训练、康复及留学支持服务的培训中心所打造的企业形象识别系统。标志造型取自一面升起的旗帜，寓意持续进步与自我超越。字母 H 由两个对称的数字"1"以正负形方式构建而成，暗示登临巅峰之意。主色采用蓝色，传达理性、专业与沉稳的气质。整套识别系统体现了该中心以数据为依据的方法理念。
The Recognition
About the A' Design Award 铁奖
Heyday Center 企业形象识别是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Heyday Center 企业形象识别将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Heyday Center 企业形象识别因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
- Tags
- Branding, Corporate Identity, Sports, Fitness
- Design Challenge
- The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
- Research
- The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
- Inspiration
- The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
- Project Duration
- The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.
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