Yanghe Naked Bottle Liquor 白酒瓶包装 by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award 金奖 in 包装设计 Competition Category.
金包装· 2025
Yanghe Naked Bottle Liquor 白酒瓶包装
by Liandong Zhang and Xueqian Zhang
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award 金奖 Winner in 包装 Category
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- Verified Award Winner
- Verify Award Status for #170767
The Design
About Yanghe Naked Bottle Liquor 白酒瓶包装
洋河裸瓶白酒是一款中国蒸馏酒——白酒的包装设计。水晶玻璃瓶将经典的梅瓶造型与简洁现代的线条融为一体。瓶身上的羊角结构呼应了品牌传统的山羊图案。蝴蝶标识得以保留并加以精炼,采用朴素的线条与克制的配色。瓶身的蓝绿色调使其在零售货架上格外醒目。该设计旨在为平实的裸瓶白酒赋予更高的价值感与鲜明的品牌识别度。瓶身尺寸为76×76×257毫米。
The Recognition
About the A' Design Award 金奖
Yanghe Naked Bottle Liquor 白酒瓶包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Yanghe Naked Bottle Liquor 白酒瓶包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Yanghe Naked Bottle Liquor 白酒瓶包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
- Dimensions & Packaging
- bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g - Tags
- Yanghe, Naked Bottle Liquor, Classic, Elegant
- Production Technology
- With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
- Design Challenge
- The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
- Research
- In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
- Inspiration
- The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
- Project Duration
- From November 2024 Nanjing, Jiangsu, China
- Operation Flow
- The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
- Team Members
- Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
- Image Credits
- Jiangsu Yanghe Distillery Co., Ltd
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