Ghaffari 化工产品包装 by Wallrus Design Studio

Ghaffari 化工产品包装 by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2025

Ghaffari 化工产品包装

by Wallrus Design Studio

Client: Ghaffari Chemical Industries Corp.

A' Design Award 银奖 Winner in 包装 Category

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Verified Award Winner

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Colors

The Design

About Ghaffari 化工产品包装

Ghaffari 是为一系列化工产品开发的包装设计。该设计遵循极简手法，剔除多余元素，以突出核心信息。醒目的字体设计与专属配色方案共同提升了产品在货架上的辨识度。标签采用模内贴标（IML）技术制作。整套视觉系统可适配不同规格与尺寸的产品，从而以一种统一的设计语言覆盖全部产品线。设计意图在于整合此前零散的品牌形象，并为其在各类市场与媒介中的拓展留出空间。

The Recognition

About the A' Design Award 银奖

Ghaffari 化工产品包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Ghaffari 化工产品包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Ghaffari 化工产品包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
Dimensions & Packaging: This design has been developed and expanded for a variety of products in different dimensions and sizes.
Tags: Re-Branding, Re-design
Production Technology: IML Labels.
Design Challenge: Minimal design method.
Research: Same Products and same rebranding process.
Inspiration: In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
Project Duration: The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
Operation Flow: This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
Team Members: Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani
Image Credits: All images made with Cinema 4D in our studio.