Every Perfect Day 茶叶包装设计 by Ying Han is a highly esteemed winner of the very prestigious 2025 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2025

Every Perfect Day 茶叶包装设计

by Ying Han

A' Design Award 铁奖 Winner in 包装 Category

12,997

Verified Award Winner

Verify Award Status for #171153

View at A' Design Award Press Release Award Badge

Colors

The Design

About Every Perfect Day 茶叶包装设计

此设计对Bigelow Tea的包装进行了重新设计，在美学与功能性上均有提升。醒目的字体设计突出了每款茶的功效，而动态渐变色则在统一的视觉系统中区分不同口味。每款茶采用三角形盒装，可拼合成引人注目的六边形造型，增强了货架表现力和用户互动性。这种模块化互动设计提升了茶饮体验，将视觉美感与实用创新完美融合。

The Recognition

About the A' Design Award 铁奖

Every Perfect Day 茶叶包装设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Every Perfect Day 茶叶包装设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Every Perfect Day 茶叶包装设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This redesign of Bigelow Tea packaging enhances both aesthetics and functionality. Bold typography highlights each tea’s benefits, while dynamic gradients differentiate flavors within a cohesive system. Each tea comes in a triangular box, which interlocks into a striking hexagonal form, strengthening shelf presence and user engagement. This modular, interactive design elevates the tea experience, blending visual appeal with practical innovation.
Dimensions & Packaging: 88.9mm X 76.7mm x 88.9mm
Tags: Tea Package, typography, form, part as a whole, color.
Production Technology: The design process incorporated paper prototyping to refine structural integrity and user interaction. Multiple iterations of hand-cut and laser-cut prototypes tested the interlocking mechanism of the triangular boxes, ensuring seamless assembly into the hexagonal form. High-resolution photography documented the prototypes, capturing material textures, color accuracy, and spatial relationships. This visual analysis informed refinements in dieline precision, typography application, and final production feasibility.
Design Challenge: The greatest challenge was balancing individuality and unity within the packaging system. Ensuring each tea’s distinctiveness while maintaining a cohesive structure required extensive typographic and color research. Structurally, engineering the interlocking hexagonal form demanded precision in dieline development. Externally, production constraints influenced material choices, while market research on contemporary consumer preferences shaped design decisions to align with modern expectations.
Research: This project employed user-centered design research to enhance packaging functionality and appeal. The objective was to create a contemporary tea packaging system that emphasizes flavor differentiation and unity.

A mixed-method approach combined market analysis, visual studies, and prototyping. Data collection included consumer surveys, competitor analysis, and material testing. Research tools included digital design software, physical prototyping, and user feedback sessions. Participants consisted of tea consumers, retail experts, and packaging designers.

Results revealed that consumers value both clear functional labeling and aesthetically engaging designs. Insights showed that bold typography and a modular structure improve brand recognition and user interaction. The final interlocking hexagonal form not only enhances shelf appeal but also reinforces a sense of connection among the flavors.
This research informs modern packaging design by balancing visual storytelling with structural innovation. It has practical implications for businesses seeking to enhance consumer engagement, while also contributing to broader discussions in design about modularity, branding, and user experience.
Inspiration: Inspired by Bigelow’s tea series, this project reimagines its packaging to emphasize the core ingredients that define each flavor. The redesign highlights the unique characteristics of each tea while maintaining a cohesive visual identity. Through abstract forms, ingredient-inspired patterns, and refined typography, the packaging will celebrate both individuality and unity. This project explores design and storytelling, using packaging to enhance the tea-drinking experience and deepen consumer connection to each blend.
Project Duration: This project started in April 2024 in the USA and finished in February 2025 in the USA.
Operation Flow: Each tea is housed in a uniquely designed triangular box, creating a strong individual presence while maintaining a unified system. The six triangular boxes are engineered to interlock seamlessly into a striking hexagonal form, reinforcing a sense of connection between flavors while enhancing both shelf presence and user experience. This innovative structural approach not only improves functionality and visual impact but also elevates the packaging into a modular, interactive design that invites engagement. By prioritizing both aesthetic appeal and practicality, this redesign redefines how consumers interact with and appreciate their tea selection.
Team Members: Designer: Ying Han
Photographer: Ying Han
Image Credits: Image Main Image: Photographer: Ying Han/Designer: Ying Han
Image #1: Photographer: Ying Han/Designer: Ying Han
Image #2: Photographer: Ying Han/Designer: Ying Han
Image #3: Photographer: Ying Han/Designer: Ying Han
Image #4: Photographer: Ying Han/Designer: Ying Han