设计师 Ying Han 的作品 Dailies 明信片设计荣获了极具声望的 2025 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2025

Dailies 明信片设计

设计师： Ying Han

平面类别A' Design Award 铁奖获奖者

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设计作品

关于 Dailies 明信片设计

这个字体排印明信片系列的设计理念专注于形式、构图与色彩和谐的交织互动。醒目的字体设计搭配橙黄与紫蓝的互补色调，营造出动感的视觉对比。这种手法在提升可读性的同时，唤起活力与积极向上的感受，将每一张明信片转化为字体设计与视觉传达的生动表达。

荣誉认可

关于A' Design Award 铁奖

Dailies 明信片设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Dailies 明信片设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Dailies 明信片设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

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由设计师提供的致谢、团队成员及技术详情。

独特属性: The design concept for this typographic postcard series focuses on the interplay of form, composition, and color harmony. Bold typography is paired with complementary
hues of orange-yellow and purple-blue to create dynamic visual contrast. This approach enhances legibility while evoking a sense of energy and positivity, transforming each postcard into a vibrant expression of typographic design and visual communication.
尺寸与包装: Width 152.4mm x Height 228.6mm
标签: Typography, Color, Postcard, Form, Positive energy.
设计挑战: The biggest challenge was balancing bold typography with a limited color palette while ensuring high visual impact in a gym environment. The design needed to evoke energy and motivation without overwhelming the space. Internally, historical and social perspectives on sports branding influenced type choices. Externally, print production constraints required careful material selection for durability. Overcoming these obstacles resulted in a dynamic, high-contrast design that enhances the workout atmosphere.
灵感: I was inspired by the raw energy and spontaneity of gym notes: quick, motivational, and goal-driven in gym. I became interested in how typography can amplify this dynamic spirit, using type as a tool to convey positivity, movement, and motivation. Through bold forms, expressive layouts, and rhythmic compositions, I aim to capture the energetic mindset associated with physical activity and personal growth.
项目周期: This Project started in November 2024 in the USA and finished in March 2025.
专利: Copyrights belong to Ying Han, 2025.
团队成员: Designer: Ying Han
Photographer: Ying Han