Sha Feng and Jiayi Lu 的作品 Eternal Moon 月饼包装

设计师 Sha Feng and Jiayi Lu 的作品 Eternal Moon 月饼包装荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2025

Eternal Moon 月饼包装

设计师： Sha Feng and Jiayi Lu

客户: Eternal Moon

包装类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #171257 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Eternal Moon 月饼包装

"永恒之月"是一款专为月饼设计的礼盒。该包装以宏阔的视角诠释中秋主题,摒弃传统神话传说,转而聚焦于明月的永恒与人类共同的命运。作品描绘了月亮在八种情境中的意象:火、花、石、云、海、风、山与林。包装采用专色印刷与烫金工艺。外盒尺寸为335×75×195毫米,内置尺寸为70×70×35毫米的小号月饼盒。

荣誉认可

关于A' Design Award 铜奖

Eternal Moon 月饼包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Eternal Moon 月饼包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Eternal Moon 月饼包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
尺寸与包装: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
标签: Branding, Packaging, Eternal Moon
生产技术: The printing technologies we use are spot color printing and hot stamping process.
设计挑战: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
灵感: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
项目周期: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
操作流程: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
专利: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
团队成员: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
图片版权: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.