设计师 Mohsen Koofiani 的作品 Parsirang 鸡蛋生产商荣获了极具声望的 2025 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2025

Parsirang 鸡蛋生产商

设计师： Mohsen Koofiani

客户: Parsirang Eggs

包装类别A' Design Award 铜奖获奖者

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验证 #171319 的获奖状态

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色彩

设计作品

关于 Parsirang 鸡蛋生产商

在设计工作室中，设计师致力于创造具有强烈标识性的包装。他们绘制了一只佩戴围巾的母鸡，以唤起乡村清新的感觉。黄色象征着蛋黄和清晨的温暖，而红色则增添了活力与真实感。字体设计大胆清晰，确保信息快速传达。经过数小时的精心打磨，最终设计不仅仅是包装；它讲述了一个关于乡村农场和新鲜鸡蛋的故事，向顾客传达了信任与品质。

荣誉认可

关于A' Design Award 铜奖

Parsirang 鸡蛋生产商是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Parsirang 鸡蛋生产商将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Parsirang 鸡蛋生产商出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
尺寸与包装: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
标签: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
生产技术: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
设计挑战: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
研究: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
灵感: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
项目周期: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
操作流程: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
图片版权: Creator, Illustration and Design: Mohsen Koofiani